Abel Fabriek
The fit-out for the Abel flagship retail store in Wellington, designed in collaboration with the Abel team, has become the headquarters of this favourite NZ natural fragrance brand. The Fabriek is where retail meets production, strong and enduring stainless steel aesthetic collides with artful bespoke furniture by designer Matan Fadida. The outcome is an inviting and refined space that allows Abel customers to be welcomed and guided through a fragrance experience by the Abel team.
global perfume, produced locally
“As well as an elevated shopping experience, the Abel Fabriek serves as a lab and production facility for our Parfum Extrait line. An immersive fragrance experience, shopping at the Fabriek also takes our customers behind the scenes of a truly functioning, hyper-modern perfumery.”
Abel Website
Project Partners
Contractor: Bear Construction NZ
Bespoke furniture design: Matan Fadida
Press: Homestyle Magazine